holi (stick) was created after Agent Nateur founder Jena Covello learned about the harmful effects of metals in traditional deodorants. Formulated with plant oils, butters, and beeswax, it nourishes the skin while protecting its microbiome. While many “natural” deodorants still contain harmful synthetic fragrances and hidden toxins, holi (stick) is truly clean – aluminum-free, and crafted for all-day freshness. Inspired by Jena’s travels, its signature scents and velvety texture glide on effortlessly, absorbing moisture and neutralising odour.  

Benefits

• Long-lasting freshness: Castor oil and organic coconut oil work together to combat odor-causing bacteria with powerful antimicrobial properties. Rich in lauric acid, coconut oil helps soothe dryness and support a balanced skin microbiome, leaving you with a clean, lasting scent.
• Soft, nourished underarms: Sunflower seed butter and avocado butter, packed with essential fatty acids and antioxidants, deeply hydrate, protect, and restore the skin’s barrier, keeping underarms soft and smooth.
• Scented with a proprietary blend of essential oils and isolates that are nostalgic of Jena’s travels and at the heart of the brand Agent Nateur. Always free from synthetic fragrance.

 

The Scent:

A love letter to Paris. The memory of picking up roses while strolling along Rue Saint-Honoré, before returning to my room to formulate. The air, heavy with the fragrance of petals and the alluring mix of perfume shops lining the street, was intoxicating. This scent captures that memory – deep, musky, and woodsy, where the elegance of rose meets the warmth of vanilla, and patchouli. Notes: Rose, Orange Blossom, Neroli, Amber, Caramel, Helichrysum, Saffron, Patchouli  

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HOW TO USE

Apply two to three swipes to clean underarms and blot excess with a dry washcloth to avoid staining. Re-apply after a workout or throughout the day as necessary. If you have a history of sensitive skin, perform a spot test on the inside of your wrist for 2 to 3 days prior to using. To prevent sensitivity to baking soda, do an apple cider vinegar wash before applying. Shave armpits in the evening to prevent irritation.  

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INGREDIENTS

organic cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), cera alba (beeswax), helianthus annuus (sunflower) seed butter, persea gratissima (avocado) fruit butter, ricinus communis (castor) seed oil, a proprietary blend of essential oils and isolates