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Situational Skincare


Frog = FROG.

HoliFrog is more than a name or a story – it’s also science.
Frogs have thin skin. It’s so soft and permeable that it absorbs everything in their surroundings. As a result, they can’t survive in toxic environments. Scientists even study them to monitor pollution levels.

Our skin is thicker than frogs but we live in toxic environments too, filled with free radicals, questionable air quality, and Twitter trolls. Even the thickest skin needs to take care of itself.

When we wash our faces, our pores are at their most dilated and permeable, like a frog’s. Cleansing is an essential step in your skincare routine. For your skin’s health and the rest of your beauty regime. HoliFrog use bioactive ingredients that give positive results – nothing toxic, nothing irritating.

It’s what thick and thin skin needs, when it needs it.

Meet the Founders

Emily Parr

Publicist by trade, face-washer by nature.

Her skin was congested from years of applying sunscreen and sweaty 10-mile runs. With over 10 years of buying, trying, and face washing, there wasn’t a wash she hadn’t tried. Not one of them managed to clean her skin properly. After talking to friends and strangers, she realized she wasn’t alone.

Now, she’s giving attention to one of the most neglected parts of the beauty industry: face washes. Reviving your relationship with your first bathroom love, giving you the freedom to choose and your skin the freedom to function.  


Majeed Hemmat

A lover of suits, sales, and skincare.

His career in the fashion and beauty industry began when he ditched the suits for better suits, moving from Corporate Banking to fashion.

Good with numbers, but better with style, he worked as the Director for Moschino and Vice President of Sales for Emanuel Ungaro.

He then entered the beauty industry, accompanied by his 10 years of experience, knowledge, and relationships.


All pictures and text (adapted) from HoliFrog.

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