Innersense Organic Beauty
Innersense Organic Beauty is a love story between two seasoned beauty professionals who crossed paths and shared a passion for hair, beauty and life. It is their story:
Our dream was to create something bigger than ourselves. Larger than Joanne’s career as a stylist and platform artist; larger than Greg’s decades in “big beauty,” where his passion for product development and formulation began. Our conventional beauty experience behind the chair and behind the counter were merely the seeds for growth. Personally, professionally and emotionally.
Nature is at the centre of Innersense Organic Beauty. We believe choosing clean, pure and beautiful haircare is the smart, simple way to create a love story between you and your hair. Our products are crafted from Certified Organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.
Meet the Founders
Recognising the parallels between the toxins in conventional beauty products and the alarming number of health issues facing his industry peers, Greg’s fascination with formulation and product development morphed into a passionate obsession after the birth of his first-born child, Morgan. As ingredient guru for our brand, Greg is a leading force in the clean beauty movement, pushing the boundaries of green and conscious chemistry with sustainably sourced and meticulously processed ingredients.
After two decades behind the chair, Joanne is the soul of Innersense Organic Beauty, the spiritual connection between our clean, pure, beautiful products and the stylists and consumers who trust them. A passionate proponent of self-care and the sacred beauty movement, Joanne spearheads our wellness initiatives, caring for the caregivers – the stylists – and encouraging our community to tap into their inner sense and fulfill mind, body and spirit. Joanne is also our resident hair goddess and designer of our hair ceremonies.
Pictures and text (adapted) from Innersense Organic Beauty.