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LE RUB – dermatologist-approved, featherweight, hypoallergenic mineral formulas. Unbeatable SPF protection designed for every kind of skin.

mooi beauty deals

Discover our current promotions and benefit from a great deal.


Discover the Power of Plum® reimagined as Plumbody – a clinically proven, velvety body cream to immerse the skin in antioxidant-rich, intelligent hydration.

the mooi online store

The mooi online store offers a carefully selected range of natural skincare and beauty products as well as wellbeing products from renowned to indie brands. We aim to select products with ingredients that truly provide a benefit to your skin and health. All products we carry are cruelty free.

Make your beauty routine a ritual you can enjoy every day!


We want you to love your skincare and beauty products and are happy to help you find what suits your needs best. We offer online consultations to guide you towards the right products or beauty routine. Please contact us by email.

We also offer sample sets in case you would like to order samples of a product before purchasing a full size.


mooi is a space for natural beauty, skincare and make-up. We favour a gentle approach and believe that often less is more. At mooi we celebrate beauty as it is: natural and individual.

With natural skincare and beauty products you not only decide for a more conscious, ethical and sustainable lifestyle, you also actively take care of your own wellbeing. Taking your time and surrounding yourself with beautiful products and natural scents can be very grounding and will help you to connect to yourself. This ultimately also has a positive impact on your health. Our mission is to make your skincare routine a ritual that you can enjoy every day.

our commitment

Our mission, to find brands for you, that put all their love and energy into their products. Finding skin care with ingredients that make your skin truly benefit, is our priority and you will surely find some hidden gems at mooi.

The brands we select do not test on animals ever. So you don’t need to worry about buying anything not cruelty free.

On working days, we ship daily with Swiss Post so your products reach you as soon as possible (holidays and public holidays excluded).

Skincare and makeup that works, with ingredients that make your skin truly benefit, is our mission. But only you can decide what is important to you and make a conscious decision. We help to facilitate your decision by pointing you towards the products that your current skin condition benefits the most of.

One side of natural products is that some products have a shorter shelf life than conventional cosmetics. We usually try to indicate the best before date if it expires in under 3 months so that you are aware to use it immediately. These are only two examples of our understanding of transparency.

Reach out anytime if you have specific questions before purchasing. We are happy to help you selecting the right products for you or develop your personal beauty routine.

We know that it is challenging for our brands to find the right packaging that will keep the products fresh and is environmental friendly at the same time. We are looking out for brands that care and reduce waste wherever possible, source their ingredients sustainably and thereby support local communities and the environment.

Our own packaging is made of environmental friendly materials and we use packing peanuts made of corn starch that are compostable or can be dissolved in water. No harm done.

We let you choose if you would like your goods delivered in a reused box. Reused boxes are boxes and packing material that have been sent to us by suppliers, partners, etc. This helps to create less waste and gives new life to a box. We only reuse clean material and our priority is that the goods will not be damaged. Therefore we cannot always guarantee your choice but try our best to fulfil your wish.


serums & booster





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