New in: Innersense Organic Beauty - CLEAN. PURE. BEAUTIFUL.

Innersense hair care products are crafted from certified organic plant ingredients your hair will love. With luxurious formulations that deliver hydration, health, moisture, shine and protection that only mother nature can provide.

Discover Innersense

Is it a men’s world?

Most of the products we stock are suitable for men too.

Discover our products for men

Winter skin saviors

Mild exfoliation and hydration are key besides nurturing the skin with the right ingredients.

Products for dry skin

mooi favourites

the mooi store

At the mooi store in Zurich, in the buzzing Lochergut area, you find carefully selected natural beauty and wellbeing products from well-known to indie beauty brands. We aim to select products with ingredients that truly provide a benefit to your skin. All products are cruelty free and available to try at the store. We are happy to help you find what suits your needs best, online and offline.

best sellers

workshops & events

We believe that sharing is caring and that sharing experiences in a community of like-minded people can form strong bonds and create great memories. Every now and then we use the beautiful mooi store as a platform for events and workshops such as “Meet the Founders” of our brands, product launches or practical workshops related to wellbeing and skin health.

about

mooi is a space for natural beauty, skincare and make-up. We favour a gentle approach and believe that often less is more. At mooi we celebrate beauty as it is:
natural and individual.

more about me

our values

the brands we select do not test on animals ever. So you don’t need to worry about buying anything not cruelty free.

we know that it is challenging for our brands to find the right packaging that will keep the products fresh and is environmental friendly at the same time. We are looking out for brands that care and reduce waste wherever possible, source their ingredients sustainably and thereby support local communities and the environment.

you might see some of our brands change as during the last months we have made it our mission, to find brands for you, that put all their love and energy into their products. Finding skin care with ingredients that make your skin truly benefit, is our priority.

only you can decide what is important to you and make a conscious decision. But we help to facilitate your decision by pointing you towards the products that your current skin condition benefits the most of. Do reach out if you have specific questions before purchasing or book your personal natural beauty coaching.