Spring Mood

Discover our selection for a healthy glow and luminous complexion.


“HENNE”, which means “HER” in Swedish, is a dedication to the modern woman while also paying homage to the brand’s Swedish roots

New in: Mukti Organics

COSMOS certified skincare packed with powerful botanical extracts of native Australian plants

New in: Innersense Organic Beauty

Innersense hair care products are crafted from certified organic plant ingredients your hair will love.

Is it a men’s world?

Most of the products we stock are suitable for men too.

the mooi store

At the mooi store in Zurich, in the buzzing Lochergut area, you find carefully selected natural beauty and wellbeing products from well-known to indie beauty brands. We aim to select products with ingredients that truly provide a benefit to your skin. All products are cruelty free and available to try at the store. We are happy to help you find what suits your needs best, online and offline.

workshops & events

We believe that sharing is caring and that sharing experiences in a community of like-minded people can form strong bonds and create great memories. Every now and then we use the beautiful mooi store as a platform for events and workshops such as “Meet the Founders” of our brands, product launches or practical workshops related to wellbeing and skin health.


mooi is a space for natural beauty, skincare and make-up. We favour a gentle approach and believe that often less is more. At mooi we celebrate beauty as it is:
natural and individual.

our values

the brands we select do not test on animals ever. So you don’t need to worry about buying anything not cruelty free.
we know that it is challenging for our brands to find the right packaging that will keep the products fresh and is environmental friendly at the same time. We are looking out for brands that care and reduce waste wherever possible, source their ingredients sustainably and thereby support local communities and the environment.
you might see some of our brands change as during the last months we have made it our mission, to find brands for you, that put all their love and energy into their products. Finding skin care with ingredients that make your skin truly benefit, is our priority.
only you can decide what is important to you and make a conscious decision. But we help to facilitate your decision by pointing you towards the products that your current skin condition benefits the most of. Do reach out if you have specific questions before purchasing or book your personal natural beauty coaching.

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