about mooi natural beauty

mooi is a space for natural beauty, skincare and make-up. I favour a gentle approach and believe that often less is more. At mooi we celebrate beauty as it is: natural and individual.

I have always loved beauty products and make-up as a way to underline a person’s individual beauty. This is what lead me to do a formal make-up artist training many years ago. I was fascinated by the fact that you can change the look and shape of a face with just make-up.

Later I much more appreciated a natural and healthy look. Through my recent education as nutritional therapist, I discovered what nourishes the body and how nutrition has a positive impact on wellbeing and health. But one thing that struck me, is that we think a lot about “good and bad” foods, but not about what we put on our skin. The skin is the biggest organ of the body, so isn’t it worth it paying closer attention to it? I started to educate myself and research the ingredients of skincare and make-up.

What I found out made me transition to green and natural beauty products and I have not regretted it a second. Why stick to harmful substances, when there are amazing natural alternatives? Very quickly I saw the results and I understood what it means to “feel good in your skin”. After experiencing such a positive change myself, the wish to share this and to found mooi was born.

Read more about why green beauty matters (blog article)

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