Clean, skin-centric beauty
Performance Driven. Effective. Safe.
This is the heart of Clean Beauty.
Driven by a transparent, sustainable approach, ILIA reflects a modern sense of simplicity and ease.
With a playful blend of brilliant hues, organic botanicals, and buildable formulas, ILIA is high impact and low maintenance for women who believe beauty should be effortless. The result? Products you can trust and that make your skin look and feel alive.
ILIA offers high performing products that are not always 100% natural as they may contain Dimethicone (a silicone) and in few cases tiny amounts of synthetic dye. Please refer to the ingredient lists of each product or the ILIA website’s FAQ section for more information.
Meet the Founder
Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports.
Sasha’s mother encouraged her to read the ingredient list on her favourite lip balm. Sasha was shocked to discover many of the ingredients were not safe in a product she used daily. The challenge was set: to re-create her favourite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.
Pictures and text (adapted) from Ilia Beauty.