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The Smilist

Oral care products made from
ingredients of natural origin.

the smilist logo

The Smilist

The Smilist™ is the fruit of a dream shared by François, an expert in cosmetics, Christiane, a dental surgeon and François’ mother and Ivan, an artistic director specialising in the world of beauty and healthcare. Their dream was to make everyone aware of the power of their smile, while emphasising that a beautiful smile is first and foremost the reflection of a healthy body. For The Smilist™, a smile is never just a façade but a true indicator of overall good health that’s there for all to see. The only way to achieve this goal is by revolutionising the approach to oral care by offering a range of products that act in depth.

All The Smilist™ oral care products are made from only ingredients of natural origin. This is the case for the active agents as well as the structuring ingredients of the formulas. 

The Smilist are campaigning for a new generation of oral care: safe and healthy products, certified organic and made in France

Meet the Founders

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François grew up in an environment where oral hygiene was no laughing matter, with a mother and sister who were both dentists. Taking care of one’s smile is a family tradition! As a child, he spent his time at his mother’s practice, attentive to her techniques and advice and later, as a student, he became her assistant. He went on to develop his own understanding and expertise while working for large international groups on cosmetic treatments, developed as part of the clean beauty movement, and respectful of both the skin and the environment.

Ivan is an art director from the world of beauty. His aesthetic sensitivity, cultivated while working alongside major luxury brands, is at the heart of The Smilist. The beauty of Ivan’s creative work is revealed in its simplicity, a sobriety capable of inspiring, without unnecessary embellishment, devoid of the superfluous, expressing our heartfelt dream of genuine, honest and simply necessary oral care products.

Christiane takes pride in her 40 years of experience as a dental surgeon. Today she represents the expertise behind The Smilist’s two-step protocol. It’s based on an awareness of what people themselves can do, in terms of treatment for their teeth, and the regularity which conditions its effectiveness. Inventing a product is just the first step. Making sure that you can easily adopt these new care rituals in your everyday life: that’s what really counts!

Pictures and text (adapted) from The Smilist.

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