1. Who we are and what data do we process how
Our website address is: https://mooi.me and https://mooibeauty.ch for the german version.
2. Data Retention Time
We will retain the data collected for as long as necessary to provide our services, to comply with our legal and contractual obligations, to resolve disputes and to enforce our agreements. We may correct, amend or delete inaccurate or incomplete data at any time at our sole discretion.
3. What we collect and store
Our website uses WordPress Plug-ins to perform the functionalities of the website, for statistics and reporting and to provide a comfortable browsing experience to our customers. Some of these Plug-ins track information that will be described in the following sections.
3.1 Online shop (WooCommerce)
While you visit our site, we’ll track:
Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
Location, IP address and browser type
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, payment details. We’ll use this information for purposes, such as, to:
Send you information about your order
Respond to your requests, including refunds and complaints
Process payments and prevent fraud
Comply with any legal obligations we have, such as calculating taxes
Improve our store offerings
Contact you in case we have questions about your order/need of clarification
We generally store information about you for as long as we need the information for the purposes for which we collect and use it and we are legally required to continue to keep it. For example, we will store order information for 10 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
Order information like what was purchased, when it was purchased and where it should be sent, and
Customer information like your name, email address, and billing and shipping information.
Used payment type and amount billed.
Our team members have access to this information to fulfil orders, process refunds and support you. Credit card details such as name on card, credit card number, expiration date are not stored nor can they be accessed by our team.
What we share with others
We share information with third parties who help us process the orders and store services to you; for example Post, Twint, Stripe, PayPal
We accept payments through PayPal, TWINT and Credit Cards (Stripe).
When processing payments through Paypal, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.
When using Twint, we store and transmit the transaction data which doesn’t include any names or addresses (only Twint own transaction IDs, amounts and other non-personal information).
3.3 WooCommerce Multilingual & Multicurrency
3.4 MailPoet newsletter & emails
If you have subscribed to our newsletter or if you have purchased on our website, you will receive emails from us.
We will only send you emails which you have signed up to receive, or which are related to the services we provide or provided to you. You can unsubscribe from our newsletter any time.
To send you emails, we use the name and email address you provide us. Our site also logs the IP address you used when you signed up for the service to prevent abuse of the system.
This website can send emails through the MailPoet Sending Service. This service allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters.
No identifiable information is otherwise tracked outside this website except for the email address.
GENERAL INFORMATION ON TRACKING
For needs-based design and continuous optimisation of our website, we use the web analysis services listed below. In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of our website is usually transferred to a server of the service provider, where it is stored and processed. This may also result in a transfer to servers abroad.
In processing this data, we obtain the following information:
navigation path followed by a visitor on the site (including content viewed and products selected or purchased),
time spent on the website or specific page,
the last page viewed before leaving the website,
the country, region or city from where access is made,
end device (type, version, model and brand), and
returning or new visitor.
You can revoke your consent or refuse processing at any time by rejecting or deactivating the relevant cookies in your web browser settings or by deactivating them through our Cookie consent banner.
3.5.1 GOOGLE ANALYTICS UND GOOGLE SIGNALS
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) or Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) (“Google”).
The data described about the use of the website may be transmitted to the servers of Google LLC. in the USA for the processing purposes explained previously. The IP address is shortened by activating IP anonymisation (“anonymizeIP”) on the website before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Google Ads.
When users turn on Ads Personalization, Google is able to develop a holistic view of how those users interact with an online property from multiple browsers and multiple devices. For example, you can see how users browse products on your site from a phone, and later return to complete purchases from a tablet or laptop.
Mooi has a Analytics Data Retention time set to 2 months.
Google uses the information for the following activities.
Analysis of user behaviour on the website
To compile reports on website activity that can be used by the website operator (through a Google Analytics account)
To provide other services of the Google Group
Additionally, Google can transmit this data to third parties where prescribed by law and/or if the third parties process data on behalf of the Google Group.
Users can prevent the collection of the data generated by the cookie and related to their website use (including the IP address) and its transmission to and processing by Google by downloading and installing a browser plugin under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Further information on data protection at Google can be found here.
3.5.2 JETPACK STATS
Data Used: IP address, user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Important: Our team does not have access to any of this information via this feature. For example, we can see that a specific post has 285 views, but we cannot see which specific users/accounts viewed that post. Stats logs are retained by Automattic for 28 days and are used for the sole purpose of powering this feature.
3.5.3 META (FACEBOOK)-PIXEL
Our website uses the Meta pixel from the social network Facebook / Instagram, which is operated by Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA, or, for Europe, Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as ‘Meta’). The Meta (Instagram) pixel enables Meta to identify the users of our website as a target group for advertisements (i.e. Instagram ads) and to collect information about our products.
For general questions about the Services or the information we collect about you and how we use it, please address our data privacy responsible at: info(at)mooi.me