The concept was to develop a haircare regime that consist of 5 professional-quality products for a spa experience at home as well as a maintenance routine that would reverse the signs of everyday styling and chemical services. Providing a natural anti-fade colour complex that would preserve hair colour while enhancing the appearance and shine of all hair types without the use of toxic ingredients and artificial moisture replacements.
Rare El’ements mission is to source and produce revolutionary products that are luxurious, chic, eco-friendly and socially responsible.
Pure botanicals, exotic rain forest butters, nourishing nut oils, and the energy giving aroma of essential fragrances. This collection features not just one or two key ingredients, but has strategically grouped each active ingredient for their extraordinary ability to penetrate, rejuvenate and restore the hair’s structural integrity.
The products are composed of natural and organic ingredients. Rare El’ements work with only the finest natural ingredients and pure essential oils to provide therapeutic, healing benefits that affect mind, body, and soul.
Meet the Founders
John Amato, former stylist and owner of Amato Hair Studio in Beverly Hills and Teri LaVerne, former model and salon partner with John. It was their goal to revolutionise the mainstream hair care industry by creating innovative products that offered clean luxury, and the same performance salon professionals depend on.
During their 22 years in the beauty industry they developed relationships with cutting edge labs, chemists, manufacturers, “fair trade” resources and top stylists. Their aim was to create a collection of real and quiet distinction, which gives lasting results and takes personal care products to a whole new level of excellence.
Pictures and text (adapted) from Rare Elements.
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