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ruhi The Bakuchiol Oil Serum

CHF 68.00

This 100% natural, minimally formulated oil serum with 1% Bakuchiol, a botanical retinol alternative, is a real multitasker, just like you! It is effective like a serum and nourishes like an oil.

For all skin types. Ideal for dry, mature, sensitive and blemish-prone skin.


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It contains the botanical active ingredient Bakuchiol, which, according to current studies*, is just as effective as retinol, but without any skin irritation. Bakuchiol is obtained from the Indian Babchi plant and has long been used in Ayurveda and Traditional Chinese Medicine (TCM).


The Bakuchiol Oil Serum

  • moisturises deeply and nourishes your skin with essential fatty acids and antioxidants,
  • stimulates collagen production (backed by science!),
  • reduces the appearance of fine lines and wrinkles,
  • improves the elasticity and texture of your skin,
  • soothes inflammation and prevents blemishes,
  • strengthens your skin barrier and protects against premature ageing, and
  • will leave your skin feeling soft and dewy.



Bakuchiol has been shown to stimulate collagen production, reduce wrinkles and fine lines, and improve the texture and firmness of the skin. It is obtained from the Indian Babchi plant and has long been used in Ayurveda and in Traditional Chinese Medicine (TCM).

Bio-based squalane sustainably sourced from sugarcane is the ideal basis of our serum. It provides the skin with intensive moisture and essential fatty acids while making it ultra-soft and dewy. Our squalane is a certified organic ingredient. Squalane oil is light, non-greasy and absorbs quickly.

Exquisite, cold-pressed organic pomegranate oil stimulates cell renewal, balances natural oil production and has a strong antioxidant effect. It is particularly rich in punicic acid, a rare, unsaturated fatty acid that has exceptionally high antioxidant properties. The red fruit has played an important role in Persian beauty rituals for many centuries.

Turmeric extract prevents inflammation and soothes the skin. Turmeric is one of the most important medicinal plants in Ayurveda.

Natural vitamin E strengthens the skin barrier and protects against free radicals. At the same time, our high-dose vitamin E acts as a natural preservative and keeps our oil fresh for a long time.


Our Bakuchiol Oil Serum is formulated with love and combines ancient knowledge about powerful medicinal plants with active ingredients from modern natural cosmetics.

The Bakuchiol Oil Serum is

  • 100% natural and 98% organic,
  • vegan and cruelty-free,
  • formulated with scientifically proven ingredients,
  • sustainably produced in Germany,
  • also suitable for sensitive skin,
  • without fillers and contains only pure, high-quality ingredients,
  • free of essential oils and alcohol,
  • free of palm oil,
  • free of synthetic colours, fragrances and preservatives,
  • free of microplastics, mineral oils, silicones and parabens, and
  • filled in a recycled amber glass bottle to keep it fresh.

*Study by British Journal of Dermatology from 2018: Assessment of Topical Bakuchiol and Retinol for Facial Photoageing.


The Bakuchiol Oil Serum can be applied in the morning or evening:

Thoroughly cleanse your skin.

Moisten your skin with water or a mild toner such as rose water. The oil serum should be applied onto slightly damp skin, enabling it to best soak into your skin.

Now apply 4 to 5 drops of the oil serum onto your damp skin.

Massage the oil serum gently into your skin. After just a few minutes, the oil serum has completely soaked into the skin. Enjoy your silky-smooth and glowing skin!

Tip: You can also use The Bakuchiol Oil Serum as an active-ingredient booster. Just add a few drops of the oil serum to your favourite skincare product.

Unlike retinol, Bakuchiol does not make the skin sensitive to light. However, we recommend using sun protection as usual during the day.

Our oil serum is perfect as a base oil for Gua Sha or jade roller massages. It is also ideal for gentle post-treatment after face brushing.

Our Bakuchiol Oil Serum contains powerful active botanical ingredients in high concentrations. We therefore recommend that you perform a patch test before you incorporate the oil serum into your skincare routine. In this way, you can easily rule out an allergic reaction to one of the ingredients. Simply apply a coin-sized amount of The Bakuchiol Oil Serum to your cheek and wait for at least 24 hours. If redness or skin irritation occurs, you should not use the oil serum.

During pregnancy or breastfeeding, please discuss individually with your doctor whether a Bakuchiol-containing skincare product can be used.


Squalane*, Punica Granatum (Pomegranate) Seed Oil**, Bakuchiol, Helianthus Annuus (Sunflower) Hybrid Oil, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Curcuma Longa Root Extract

*made from 100% certified organic Sugarcane
**certified organic

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