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Back to basics

Per Purr

Spanish brand Per Purr offers organic products that are 100% natural, biodegradable and are free of parabens, sulfates, artificial colouring and synthetic fragrances.

The careful manufacturing practice of all Per Purr products preserves the properties of the essential oils they contain. This guarantees clean and incredibly hydrated and healthy skin.


How the brand was built

Per Purr went back to basics, to the essential, to our roots. They want to resuscitate these moments of personal care, such as a relaxing bath at the end of a long day. The first thing that came to mind was the raw, essential, or perhaps the most basic of all, pureness.

From this thought came the brand name. Two Latin prepositions – PER meaning through, and PUR, Purus, which means to cleanse or purify. They have always had the idea of animal beauty in mind, a pure, simple, effortless beauty, as a cosmetics line should be. From this came the PURR, feline purring, a vibration emitted at a low frequency which usually expresses contentment. However, purring is not only a sign of contentment and response to the environment. It is much more than that. Even large cats, that do not purr can emit lower vibrations in order to heal; healing that generally repairs injuries such as broken bones, muscles or even a skin wound; healing which can also mean improvement. Improvement and healing are integral to our process from manufacture to sale.

As you may imagine, this idea stems from their personal admiration for felines and their majestic gestures, hence, the Per Purr label was born.

Meet the Founder

Per Purr was created in 2013 by Tahone Jacobs. The idea arose from her personal quest to find natural products that would not damage her atopic skin. She spent years researching and looking for the best ingredients, to find unique formulas that work on all skin types, with scents that appeal to everyone – both men and women.

Her philosophy is ‘back to basics’. She substitutes synthetic compounds with special hand-made formulas, created from scratch in her laboratory in Madrid, made with the highest quality pure and natural ingredients. 

Through the aromas and textures of Per Purr products, Tahone wants your daily personal care routine, which most of us don’t pay much attention to, to be transformed into a time to reconnect with yourself, a pause, a moment of peace and calm, something so necessary in our busy lives.

Her products are always tested on people, never on animals.

Pictures and text (adapted) from Per Purr.

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