Rose Marie Swift, the founder of RMS Beauty, was once a make-up artist herself before she fell ill. After an extensive blood analysis, she learned that she had toxic levels of heavy metals such as aluminium, barium, cadmium, lead and others in her body. The medical lab connected these to her work in the cosmetics industry (among other things). This seemed to be common symptoms for people working in hair and make-up.


After an extensive detox, she wanted to find healthier alternatives for her models and all the women out there. Since there were hardly any, she founded RMS Beauty and started producing her own cosmetics. Cosmetic products that are as pure as possible.


RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins and genetically modified ingredients. They are gluten-free (except the RMS Beauty Volumizing Mascara), free of soy, nanoparticles and animal free.


All colours can be combined with each other and blend very easily. In addition, the beautiful, minimalist design makes them look great in any bathroom.


We are very happy to have a selection of RMS Beauty products with us, in addition to the make-up products from brands like Kjaer Weis and Ilia Beauty.


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